With the beauty industry releasing more and more products and with greater accessibility to those launches, it’s no surprise that some have felt like they’ve overindulged or have reached a point of saturation and are approaching future purchases with a more critical eye. Whether you’re on a makeup no-buy, low-buy, or are just being more conscious about future beauty purchases going forward, this guide is a great starting point on learning the rules of a no buy and helpful tips on sticking with your no buy (or low buy!).
Here are some other helpful posts:
How-to Create Your Makeup No Buy RulesIf you haven’t already, outline the “rules” of your no-buy, low-buy, or what exactly you’re reducing or limiting purchases of. You’ll want to determine what you plan to allow yourself to purchase, if anything, and under what circumstances. It’s your plan, so it can be as specific or as broad as you want to be, though I recommend trying to be less broad where it makes sense to make it easier to stick with the plan. Think about the length of time you want to commit to the plan; it might be an initial commitment of six months or a year or even just a month.
If you’ve tried a no-buy or low-buy, and it did not work out, perhaps the guidelines need some work; think about what rules worked and which ones didn’t and try to retrace why those rules didn’t work (perhaps too confining or perhaps too much too quickly). Here are a few suggestions:
Unless there is a dire financial situation, try to set reasonable guidelines; it is better to start off with a more moderate low-buy and succeed than go cold turkey and fail within a week.
Create + Focus on Your GoalsThere’s usually some reason why one consciously changes how and what they’re purchasing. When you created your guidelines, you may have set goals, or you may have a goal in mind that has set off the need for reducing your beauty purchases. This could range from shifting your money to something different (e.g. buying a house, paying down debt, taking a vacation) to feeling overwhelmed by what you own to curbing impulse buys to simply wanting to spend less when it comes to beauty products. Whatever your goal may be, when you’re tempted, think about the goal you’re trying to achieve, look at the progress you’ve made, and reaffirm why that goal is a priority for you.
Here are some suggestions on keeping your eye on the prize:
To be successful at reducing purchases, especially when making significant reductions, is to think more critically about your purchasing habits and what purchases you actually make and why. We don’t want to buy things on a whim any more; we want to buy products that fit our guidelines and are, ultimately, going to be products we love and use often. Are you READY?
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esearch: Thoroughly read/watch reviews, look for swatches, learn more about the brand/formulationE
xplain: Why do you want this product? What need will it fill? Why is it tempting? Why now?A
pply: How does it fit into your plan? How will it affect your progress? How does it fit into your collection? How often will you use it?D
upes: Do you have similar shades or something that is functionally the same?Y
ou: Will it make you happy or will it make you feel guilty? Will the happiness be from the acquisition or from actually using the product?If you purchase something that wasn’t part of your plan, don’t give up on your low- or no-buy. Be kind to yourself by thinking about what happened, what you can learn from it, whether there should be adjustments made to your guidelines/plan/goals, and how to do better in the future. You want to avoid making the same mistakes over and over again, so the focus should be on how to improve and move forward.
Have you tried a low- or no-buy? How did it go? Do you have any advice to share?
With an overwhelming array of makeup options available, it can be tricky to know where to spend your money. Should you splurge or save? The fashionista is here to break it down for you.
Foundation: Splurge
For those of you with perfect skin and average skin tone, you can get away with buying cheap foundation with very few issues. However, if you have sensitive skin, blemished skin, very fair skin or very dark skin, you’re going to be much better off spending money on a quality product.
Drugstore foundations just don’t have as many color or formula options as their luxurious counterparts. For example, Covergirl’s “TruBlend” liquid foundation has only 21 shades, whereas MAC’s “Studio Fix” has 40. If you want your foundation to match your skin, you should splurge.
Blush: Save
There is really no reason to spend a lot of money on blush unless you’re truly convinced that Nars “Orgasm” is perfect for your face. (We all know you’re just buying it for the name.)
Unless you want something dramatic like coral or orchid on your cheeks, most regular pink blushes will give you the rosy glow you desire.
As far as texture, you should definitely go with a cream blush, which is easier to blend and has higher pigmentation than its powder equivalents. At about $8, Maybelline’s “Dream Bouncy Blush” is a great option.
Bronzer: Splurge
Expensive bronzers have more finely ground pigments than the basic ones you might buy at Target. Bronzer can break your look if it appears orange, sparkly or ruddy. The finer the pigments, the better results you’ll have.
Look for a bronzer with shimmer, not sparkles, and make sure it’s only one or two shades darker than your skin tone. Finding a good bronzer is especially important if you have fair skin. Choose one with peach undertones, because brown tones will look orange. Too Faced “Snow Bunny” bronzer ($30) will give you a nice glow without looking like you rubbed dirt on your face.
Powder: Save
If you use powder to set your makeup, you don’t need to spend a lot of money on it. Most powders are translucent anyway, so matching the color to your skin is not a concern.
An affordable setting powder will work just as well as an expensive one. NYX Studio finishing powder ($10) is super-fine but keeps makeup intact for hours.
Eye shadow: Splurge
Not only do expensive eye shadows generally have better colors, but they’re more blend-able and have increased staying power.
If you want to wear that trendy aqua blue eye shadow once, go ahead and buy something inexpensive. If you want eye shadow you can wear every day or blend into a perfect smoky eye, you should spend a little more.
Consider it an investment: Eye shadow is going to last you a very long time. Buy an Urban Decay “Naked” palette. It’s totally worth the $50.
Eyeliner: Save
This is more of a personal preference, but I have tried a lot of eyeliners in my day, and nothing compares to the Maybelline “Lasting Drama” gel eyeliner. It goes on smooth, stays forever and makes winged eyeliner so easy to do that people will probably think you spent hours drawing it when in reality it took only a minute.
The best part is that it usually doesn’t cost more than $7. There’s no reason to spend more when the affordable option is so good.
Mascara: Splurge (or save)
The mascara you use depends on the kind of lash look you want to achieve. If you just want to enhance your naturally long eyelashes, cheaper mascara will be totally fine. However, if you want long, thick “notice me” lashes that don’t get flaky, you’ll have to splurge on something more high-quality.
Benefit’s “They’re Real!” mascara is life-changing. The full-size tube is pretty pricey at $23, but you can buy a smaller one for $10 (the better option in the long run, because mascara is supposed to be thrown away every few months).
Lipstick: Save
If you have one lipstick color that you love and want to wear every day, feel free to buy an expensive one like Chanel or MAC.
In general, though, lipstick is a place to save — especially if you like to experiment with colors. Unless it’s really cheap, it’s not going to dry out your lips. You might think buying expensive lipstick will ensure that it lasts longer on your lips, but any lipstick can have staying power if you know the right tricks.
After applying your lipstick, blot it with a tissue, layer it with translucent powder (yep, the same kind you use to set your foundation) and then apply another coat and blot. It’ll last all night.