With thousands of brands on the shelf, which one do you choose and why? The one with the best packaging of course! It is the first interaction that the customer has with your brand and this first impression greatly influences how consumers will feel about your product..and if they will put it in their cart!
As a small business, you’re probably thinking: Custom product labels can be costly, right? Not always! There are many factors that come into play when designing and printing labels. We know a few tips and tricks for reducing costs while still ending up with a high quality, premium label that adds value to your bottom line.
Every business has a budget and we understand. The experts at M&R Label are here with eight ways you can cut costs when customizing your product labels and packaging, without costing you sales.
With e-commerce on the rise and more people shopping online, the importance of packaging has increased. Since the customer doesn’t interact with other brands physically when purchasing online, you need to deliver the best experience possible through custom packaging and labeling.
Custom labels help you not only stand out in person and online, but also helps develop brand recognition with your target market. People love talking about unique products, exciting unboxing, and high quality packaging on social media. Beautiful and innovative product marketing is also often reused and repurposed, becoming a part of people’s lifestyles.
A concern that often comes up is the cost. Custom labels cost more, and if you wish to be creative and unique, you need to boost your budget. So how do you choose between creativity, quality, and costs? Maybe you don’t have to settle… Can you deliver high-quality labels and be cost-efficient too? The answer is yes! Keep reading to find out how you can save money on your custom packaging and labeling without compromising quality.
It might be a no-brainer for several businesses. If you buy in bulk, you get more discounts. But how much should your order be? Your first thought should be to assess whether printing in bulk is feasible for you. Does your product change frequently? Do you revamp packaging more often? If the answer is no, bulk quantities may be the way for you to go. But when you buy in bulk, figure out your optimum quantity. You can’t just double the order cause that might cost you more. We’ll work closely with you to identify what volume would give you the best cost advantages. Chances are your cost-efficiency is just a few labels away!
Another way to save costs is by placing blanket orders. If your labels are not subject to frequent changes or any edits shortly, this can be a good option for you. A blanket order allows you to have a long-term agreement on the volume of labels you require. Our team can produce the order in a large quantity and can hold it for you. Then we’ll ship it to you per your label inventory requirements. Blanket orders benefit brands especially when the prices of raw materials fluctuate saving you from incremental costs, and helping avoid shortages.
Choosing the right printing technology can help you cut costs without affecting the look or feel of your labels. If your order is less than 10,000 labels, digital printing may be a wiser and more cost-effective option for you. Digital printing is cheaper than flexographic printing since it doesn’t require additional tooling or frequent plate changes. Even if you have multiple variants and multiple label designs, they can be accommodated easily with variable data label printing without incurring extra costs. Ask the label professionals at M&R to learn more about this money-saving printing process!
Identifying what the packaging will be used for, how long it needs to last, and what conditions it should be able to withstand will help you choose the best materials for the label. While some products such as wine require durable, water-resistant labels, the paper might suffice for some packaging. Do you need something that’s oil resistant, sustainable, or with a shiny finish? Depending on your label material and finish, we can find ways to reduce your overall spend. As materials vary across your product portfolio and your packaging, you can spread and manage costs more effectively.
Foil printing is very popular for custom labels, but it is also expensive. A relatively economical choice is to print on foil paper instead. The switch makes the process less labor-intensive and reduces the time and cost of adding and changing plates. You can get something similar on a smaller budget.
Lower gauge materials such as film, are relatively more economical compared to other materials. Since they are thinner, more can be accommodated on one roll, thus reducing the times the roll needs to be changed. Application costs are reduced, helping you cut and manage costs on a budget.
Reducing the number of rolls required reduces your custom printing costs. This works by reducing the label size so more labels can be printed from one roll. Consequently, you save up on the number of rolls, and the labor required, and end up spending less on each label than before!
An expert professional label printing like M&R Label is your key to making cost-effective business decisions. Designing and printing custom labels are an investment in your product, part of your marketing strategy, and will increase your sales too. While many people think custom labels are always expensive, that’s not necessarily the case for every situation. It may sound counterintuitive for us to help you reduce costs on premium labels, but it isn’t! As an affordable label design and printing service, we’ll help you reduce costs without compromising on quality.
Knowing your product and company, we can help you optimize your labels, offer you the best options unique to your business needs, and help you meet your financial goals. A long-standing partnership can be mutually beneficial for SMB’s like yours and printing vendors like us! But a successful partnership only comes about with trust, a quality product, fast turnaround times, and excellent customer service – in which we fulfill all of those categories!
Does your business require visually stunning promotional labels that will distinguish your product on a supermarket shelf, where choices are plentiful for picky shoppers? Or maybe your business belongs to a more technical field, where function matters most and detailed information will purchase prime real estate on your product labels?
Whatever the industry you’re in, the M&R Label team has a custom label solution tailored just for you! Ready to get started? At M&R Label, we have the resources and printing capabilities to offer you the best quality custom labels, with innovative techniques. Over the last three decades, we have worked with countless businesses across industries, meeting their printing needs and contributing to their business growth. If you’re looking for an expert printing solution provider, connect with us today to find out how we can help your business thrive!
Posters serve a wide range of purposes including promotion, education, and operational needs. With their eye-catching designs, posters are ideal for swiftly conveying information to passersby or groups gathered in the vicinity.
As a professional printer specializing in commercial projects, we frequently receive inquiries about cost-saving techniques for custom posters. If you're planning a poster project of your own and aiming to minimize expenses, you might be interested in exploring budget-friendly options.
Here are my six recommendations-�
1) Choose a Size that can be produced on a Standard Printing Press
By nature, posters are relatively large documents. But your best price will be attained by not going too large, so design your posters to fit on a standard printing press. For example, your best value can be attained if you can design the size of the poster to fit a popular offset press size. For example, producing posters that measure 20" x 27" (or less) on a standard sheet-fed offset press will be much more economical than producing larger-sized posters on a wide-format press.
2) Use a House Paper Stock
Always try to choose a paper that your printer has in-house, rather than a paper that must be specially ordered. For example, 80# gloss text and 100# gloss text are very common paper types and are also good choices for wall posters. Anything thinner would sacrifice durability and anything heavier would likely be a waste of money.
3) Print in Standard CMYK
When creating your poster, design it to print as CMYK (4-color process). Because this is the most widespread method of color printing, it is also the most cost-effective. Avoid the use of PMS colors, metallic inks, spot coatings, foil stamping and similar enhancements that would necessitate an upcharge.
4) Limit the Posters to Indoor Use
Indoor posters can be created with standard paper types and inks, which are extremely economical. Conversely, outdoor posters require the use of weatherproof papers and inks-�which will add substantially to the cost of the project.
5) Make sure the Final Artwork is Print Ready
Always review your artwork file(s) to ensure they are set up correctly. If you have any questions, it is best to ask your printer prior to submitting the file(s). Most printers will provide the first PDF proof free of charge. However, corrections and multiple rounds of proofs not only cause delays, they can add to the cost of the project.
6) Request the Posters to Ship Flat rather than in Tubes
Bulk shipping the posters flat in a box is by far the more economical packaging option. Rolling up posters and inserting them into tubes is very labor intensive and will therefore cost more.
To discuss cost-saving options for your next poster project, give Formax Printing a call at 866-367-6221. By the way, if your poster requires lamination please note that we offer some of the lowest laminated printing prices around. To see how we compare, click here to access our easy quote request form. We look forward to assisting with your poster project!
Take care! Rick
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