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Whether you are a manufacturer of food, beverages, pharmaceuticals, pet supplies, or some other form of packaged goods, you know full well how important high-quality packaging is for both providing your consumers with a superior product and marketing your products to a specific demographic.
The flexible packaging industry has skyrocketed in popularity in recent years, as manufacturers have recognized the valuable benefits of flexible packaging, over more traditional packaging solutions like cardboard, metal, and glass.
If you have not already hopped on board the flexible packaging trend, then the time to do so is now!
However, before you make the decision to partner with a particular flexible packaging manufacturer, make sure to ask them these six important questions. Their answers to these questions will help you to determine if they are the right partner for your business.
Plus, since you are already here, we’ll just go ahead and answer these questions for you!
Flexible packaging has a wide selection of shapes; sizes and attribute features; flexible packaging is usually made with plastics, but other non-rigid materials like foil and paper can be used as well. The flexible packaging market has roots back to the 1950s and has seen significant growth in recent years, thanks to continued innovation efforts, efficiency, customizability, and sustainability focus.
Before you decide to partner with a flexible packaging manufacturer over a rigid packaging manufacturer, make sure you understand the opportunities that flexible packaging makes available to you. Below we have listed some of the reasons why flexible packaging provides value over rigid packaging.
Flexible packaging can not only be customized in its visual design but in its functionality as well. We offer services; such as PreMedia and a Packaging Engineer team to make sure the packaging is designed with the products endgame in mind. The Plastic Packaging Technologies’ Thrive line of sustainable packaging solutions can be leveraged to provide you an environmentally friendly packaging solution.
We have a toolbox of add-on features to apply to your packaging format to afford you complete control over consumer accessibility, functionality, and usability of your packages. The lightweight nature of flexible packaging reduces transportation costs and the likelihood of breakage to maximize consumer convenience. In addition, consumers appreciate the size of flexible packaging over rigid containers like glass jars.
Flexible packaging materials can also be used to extend the shelf life of your products. They protect products from moisture, UV rays, mold, dust, and other environmental contaminants that can harm your products.
Plastic Packaging Technologies has several different packaging solutions to offer you. If you don’t see what you are looking for, partner with our packaging engineer team to develop a solution.
Our stand-up pouches are one of our most popular packaging solutions. They offer a variety of display options to offer a flexible in-store presence, extend shelf life, and improve the consumer experience with convenient features such as handles, reclosable zippers and sliders, and pour spouts. They offer the best strength and performance.
From pet treats to snack food, high-quality rollstock is one of the most important elements to produce reliable flexible packaging. It enables increased production efficiency and reduces scrap and waste; add superior graphics and engineered specifications to meet your individual needs.
Flat-bottom box pouches are becoming an increasingly popular choice for packaging companies due to their versatility. Flat-bottom box pouches increase the number of facings on the retail shelf, allow for secure placement, and have an increased printing area for brand promotion.
Pinch-bottom box pouches are similar to their flat-bottom counterparts, but they can be produced in all shapes in sizes to increase the amount of volume they can hold. At Plastic Packaging Technologies, we also offer our pinch-bottom box pouches with ultrasonic sealing capabilities.
Single-web quad bags are the ideal choice for products that are typically sold in large quantities, including, but not limited to, pet food and industrial, lawn, and gardening products. They are engineered to deliver the best solution for your products and can accommodate the extra weight that these types of products can bring to the table.
These pouches are sealed on all three sides to increase product protection, and they deliver enhanced consumer convenience due to re-closable feature options. 3-side seal pouches also offer increased run-speeds with Form, Fill, and Seal machines.
A great flexible packaging company needs to be able to accommodate the specific needs and requirements of its partners and their products.
Is your product designed for kids and needs to be easy to access? Does it need to be resealed after the initial opening? Or is it a single serving with a tear opening? Solutions need to be designed to solve your packaging needs.
To this end, Plastic Packaging Technologies offers more than a dozen additional features to make your packaging more customizable and accessible.
These are just a handful of the additional features we have to offer. These add-on features help your products stand out from the rest, and consumers will appreciate the features that increase accessibility and usability.
If eco-friendliness and sustainable packaging are important to you, then this is a question you will definitely want to have an answer to before agreeing to partner with a flexible packaging manufacturer.
Our team here at Plastic Packaging Technologies prides itself on our sustainable packaging solutions, and we take the effects of waste very seriously.
We take pride in our extensive industry partnerships to stay informed and in front of the best sustainable alternatives and processes. We make an effort to capitalize on any opportunity we have to recycle, limit our energy consumption, or minimize waste inside our plants.
The ability to recycle packaging is something that many consumers are conscientious about, and it is often a contributing factor when they are making a final purchasing decision. Even if eco-friendliness isn’t your focus, it is likely very important to your consumer.!
Alas, what is probably the most important question of them all: why should you choose one flexible packaging manufacturer over the other?
While we cannot speak for other companies, Plastic Packaging Technologies is the best choice for your flexible plastic packaging needs. Not only do we offer state-of-the-art packaging solutions that are head and shoulders above the competition, but we also have a commitment to our craft that is unrivaled in the industry.
Our mission is to enrich people’s lives and the products they use through purposeful, powerful packaging, and we work to accomplish that mission each and every day. Plastic Packaging Technologies has a strong dedication to sustainability, offers innovative solutions, and delivers consistent and reliable product quality.
Our talented team not only offers fast, responsive service, but we are also experienced industry professionals that provide in-depth knowledge and expertise beyond just taking orders. We take pride in our high-level of unparalleled personal service and the partnerships it allows us to develop with our clients.
Pet food manufacturers are constantly looking for ways to improve their product and packaging in order to better suit the needs of pet owners. There are many trends emerging in the industry, so it’s important to stay up-to-date with what is happening.
2020 saw the COVID-19 pandemic force people to stay at home, sparking a rise in both e-commerce sales and larger packages of pet food. The convenience that comes with buying online for bulk orders only fuels this growth as owners focus on ensuring their pets’ health is top priority!
And it’s true what they say about pet food. People love their pets, but not at the expense of quality or sustainability! And with a growing number of people who want only natural and organic options for both cat foods as well as dog treats (grain-free especially), it’s no wonder that these two trends continue to rise in popularity among animal enthusiasts.
Since pet owners want premium products, it only makes sense that they would want premium packaging too. According to a study from globalmonitor.us (Pet Food Packaging Market Trends, Statistics, Growth, and Forecasts (globalmonitor.us), premium packaging plays a key role in appealing to those consumers seeking the best in dog and cat food. So, as you package your next pet food product, consider these top six must-haves to gain consumer attention and sales.
Keeping pet food and treats fresh should be top of mind when creating the perfect pet package. Focus on using high-quality films with barrier protection to do just that, as well as using a reseal zipper. This allows consumers to securely close the bag or pouch in between feedings, which helps to keep air out and freshness in, extending the shelf life of the product inside. Plus, did you know that consumers prefer the convenience of reseal packaging?
2Focus on using high-quality films with barrier protection to do just that, as well as using a reseal zipper.2. Choose convenience.
Speaking of convenience, consider adding convenience features to your pouch like a stand-up bottom, handles for easy carrying, and easy open tear notches, in addition to the aforementioned reseal zippers. Consider also that consumers love pouches for their lightweight, shatterproof quality, as well as easy portability.
3. Use a see-through window.
Consider adding a transparent window to your pet food pouch or bag so consumers to see the treats inside before they purchase. These windows are a popular choice to showcase what’s inside, and further support your claims on the label of the good stuff inside.
Use a see-through window4. Go for the green.
According to the study from globalmonitor.us, sustainability is a growing concern among many pet owners, impacting purchasing decisions. Consider using recyclable or compostable films, or post-consumer recycled content in your package to lessen your environmental impact. Also consider how utilizing digitally printed flexible packaging can lower your company’s carbon footprint. And lastly, did you know that using eco-friendly packaging can help to set your brand apart? Many packagers today are using sustainable packaging as a way to differentiate themselves from competitors, as sustainability plays a growing role in branding and consumer perception.
5. Opt for high-impact graphics.
Since branding and consumer perception are so important, consider how great graphics can help to get your brand noticed. Whether it’s bold and playful, or simple and clean, you know how impactful a great design can be. Use unique and creative artwork, clear images, and vibrant colors to set yourself apart from the competition. Did you know that with pouches you get 360° of space to create your design and tell the brand story? Since you’re not limited to a label, you can use every inch of your package to really capture consumer attention.
6. Choose custom pouches.
Fully branded, custom pouches speak volumes for your brand. And using high-quality materials with great graphics assures pet owners of the quality of the product inside. Since they look and feel premium, packagers today are using custom packaging like pouches to justify charging higher prices for their pet food and treats.
Did you know that according to the study mentioned above, flexible packaging is dominating the pet food market? It’s actually not surprising as the package type satisfies all of the six trends mentioned here, and more.
We know you care about your pets like they are family, and we want to make sure their needs are met. That’s why ePac created pet food packages that have all the convenience features included for a happy customer-pet experience. If you need custom packaging, or just want more information on how to create the perfect package for your pet, contact us today!
If you want to learn more, please visit our website.
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