Many of us will have seen the glass-fronted, commercial display cases in our favourite food service establishments. You might be unsurprised to learn that this is more commonly known as a commercial refrigerator and is perfect for businesses that are looking to show their customers exactly what they have to offer. Sounds perfect, right? Well, they aren’t for everyone…
Below, we take a look at some of the pros and cons of buying a commercial display fridge for your business, and how you can decide whether it is the fridge that is best suited to your needs.
There are many advantages to purchasing a display fridge for your business, as they can really be a way of making your company excel. Here are some of the most important reasons that you should consider.
One of the main reasons why people are turned away from commercial refrigeration is the tedious, constant cleaning that is needed to keep it in the best possible condition. With a multideck display fridge, you’ll be pleased to know it is much easier to keep the doors and glass clean. What’s more, you’ll be able to easily tell when your system needs a deep clean, without having to deep dive into the refrigerator itself.
A display fridge is a perfect way of showing off your best stock, giving it more chance of being swept off the shelves by customers. You are able to be given full freedom to display your wares in an aesthetically pleasing way, adding some extra flair to your business décor. By arranging your fridge in a way that is neat and organised, your customers are more likely to quickly distinguish which products are housed in what section, adding to a seamless shopping experience.
If you have excess stock of a product, or you have something that you are especially keen to push, using a commercial refrigerator is the perfect marketing tool. Paired with a great layout, a display fridge will allow your customers to see exactly what you have on offer. Be sure to put your most valuable products at eye level for your customers to help drive more sales.
Due to the glass doors of display fridges or a commercial refrigerator, you can easily see what stock you have on offer, what you are running low on and what needs replacing. This means that you should spend less time opening and closing their doors, boosting energy efficiency levels in the long term.
Refrigerated display cases also help your products to stay fresher for longer.
Today’s models offer temperature control features that allow you to accurately regulate the conditions in which your products are stored.
By ensuring the freshness of your products, you can be confident that your customers will keep coming back for more!
Once upon a time, commercial refrigerators were extremely noisy.
The motor would clank, the fans would whir, and you could hear the coils rattling. Thankfully, more recent models are much quieter, ensuring a peaceful shopping experience for your customers.
The importance of low noise levels is easily overlooked, but trust us when we say they can be vital in influencing consumer shopping habits.
Although a display fridge can be the perfect investment for your business, we feel it’s fair to balance the argument and mention some potential cons to think about before purchasing one.
Display fridges are not made to store the bulk of a product, so keep this in mind when looking to purchase one for your business. You may need to buy a traditional commercial refrigerator in order to keep large quantities of stock.
You will need to perfectly map out how your display fridge fits in with the décor of your business, as it is not only a piece of equipment but a decoration for your shop floor! Think of your fridge like a normal display and decide where it will serve both your customers and business best.
If you don’t have the luxury of excess space in your establishment, it might be better to look into alternative refrigeration options.
These display fridges are meant to be opened and looked into, so you must have enough room for your customers to use them to their full potential.
Fridge condensation can be an issue with a variety of different models, but with commercial refrigeration solutions, it is unfortunately impossible to hide. It could put your fridge out of action and also take away prime display space for your products.
Deciding whether to buy a commercial display fridge requires careful consideration, but there’s no denying it can be an extremely valuable investment. Think about why you may need a display fridge and how it could benefit your business, writing down your own pros and cons to make that all-important final decision.
If you’re on the hunt for a comprehensive service, then you’re in the right place. With our experience and skill, we’re able to provide you with the highest quality services and top-class advice here at J&M Refrigeration.
For more information on the expert services we provide, or to find out more about how we operate in the commercial refrigeration sector, be sure to get in touch with us today. Give us a call on 0121 544 0555 or send an email to admit@jamrefrigeration.co.uk and we’ll get back to you as soon as we can!
If you would like some expert on the matter, or you would like to purchase a commercial display fridge for yourself, then get in touch with the experts at J&M Refrigeration today. Simply give us a call on 0121 544 0555 or email us at admin@jamrefrigeration.co.uk. You can also fill out our online enquiry form for a swift response from one of the team.
For more information food display refrigerator, please get in touch with us!