Now that you have been introduced to our lip collections LUST and ENVY, you know that our new I 💋 INK Lips offering is not just a product, it’s a new way to do lip blushing procedures. With its kiss-proof satin finish, it’s the perfect girl accessory that will outlast any lunch or workday.
The process comprises 4 steps - TRY IT, DRAW IT, INK IT and BLUSH IT.
The ‘TRY IT’ step elevates your consultations and helps your client to visualize the colour using our LIP BLUSH STAINS.
With the ‘BLUSH IT’ step, your clients can take home the matching lip blush stain and boost up their lips for that oh-so-pretty look!
Our LIP BLUSH STAINS are formulated to perfectly match each Lip Pigment and Lip Pencil in twelve modern shades. Once your client’s lips are healed, they can boost their healed results with the satin-smooth, highly-pigmented formula whenever the mood strikes.
During these times, we’ve sure enjoyed the makeup-free look, but a little lip blush sure goes a long way. When we look good, we feel good!
We already know that tattoos fade over time due to sun exposure, wear and tear and daily life. Right when a lip blushing procedure ends, our client’s lips are at 100% colour intensity.
Immediately before (left) and immediately after (right) a lip blushing procedure by Tina Davies using ‘Dusty Pink’ and ‘Wine’ (90/10).
‘Dusty Pink’ & ‘Wine’ (90/10) fully healed 30 days post-procedure. The effect is softer and more natural-looking - perfect for daytime/no-makeup looks!
All twelve Lip Blush Stains swatched!
Pro tip: Use a LIGHT LAYER of the lip blush stain for sheer coverage or a THICKER LAYER for a more intense, high-gloss effect.
Healed lips with two coats of DUSTY PINK Lip Blush Stain applied.
BOOST YOUR SALES
Here are two ways that you can incorporate this step into your business:
GIVEAWAY a matching lip blush stain for every lip blush procedure you do.
Why? Because clients LOVE free stuff. You’ll already have taken care of them and by giving them the product for free (or included in the price of your lip procedure) it will serve as a bonus that they’ll be sure to tell their friends about. Think of it as an investment that will make your client’s experience worth 5 stars. It’s little gestures like this that boost client loyalty and, in turn, more bookings and word of mouth exposure (excuse the pun)!
DISPLAY AND SELL lip blush stains in your studio.
Most of us are attracted to shiny things - just like magpies! When clients come to your studio for a permanent makeup procedure, utilize their waiting time as an opportunity to sell your lip blush stains by creating an eye-catching merchandise stand for your office or waiting area.
I like to call ours the ‘Blush Bar’. Use the box that the lip collections come in or even a cupcake stand to display your products. Get creative!
In my studio, I have mixed pigments with water and dispensed them into pretty perfume bottles to stand alongside our lip blush stain range.
This is displayed on a cupcake stand so that our clients can see every single shade available to them. It’s eye-catching enough that almost every single client that comes in asks about it, and I can use this as an opportunity to sell the products AND the lip blushing service.
Lip Blush Stains displayed as a ‘Blush Bar’ in Tina Davies Studio
Lip Blush Stains in ‘NUDE’.
As well as this, we’ve created a printable LIP BLUSH SWATCH CHART that you can download, print and swatch each lip blush stain to show your clients what each shade looks like swatched on a pretty sheet. Laminate this and keep it in your studio as an easy colour reference!
Download your Lip Blush Swatch Chart HERE
Now you have more information on the BLUSH IT step of our TRY IT, DRAW IT, INK IT and BLUSH IT process. Along with that, you have some new ways to boost your sales.
Get a set for yourself and let’s get blushing!
Buy your lip blush stains HERE and see what all the rage is about!
Did you know that beauty has blown up to be a £532 billion industry? How do you like the number? Impressive right? The British beauty industry is £17 billion and the number is constantly growing.
Nowadays, the beauty industry is growing faster than ever before. Internet and social media continue to change the way consumers discover new products, engage with brands, and realize the importance of beauty in their life.
Despite the recession, despite the lockdown, despite the austerity measures, the beauty industry in Britain employs over a million people. From skin peels to non-surgical, from lash-makers to masseuse therapist.
But why has beauty blossomed and grown as other industries have stuttered and stalled?
The answer is simple and very wide at the same time – everyone needs a bit of beauty in their life!
Many people today have their own personal beautician. It is an important and essential person in their life, just like their dentist or doctor. Numerous beauty routine procedures like waxing, plucking, and nails are realized as part of staying healthy, clean, and hygienic.
Moreover, it is a social bonding exercise. Many of us feel a need to present a relatively groomed appearance to the world because it is not just about acceptance; it is about feeling good about ourselves. One way or another, all of us are participants of this sphere: from going to a beauty salon to buying shampoo in the shop.
So, if you want to make people feel good and confident about themselves, if you want them to feel better about themselves, and if you want to have a successful and ecological business, the beauty sphere is the best option.
Let’s take a closer look at this industry and see the details of the business.
You know that location is one of the most important issues for many businesses. The beauty industry is not an exception. Depending on the placement of your salon you can realize how many clients you can have and what kind of procedures you should do. For example, opening a beauty salon on your local high street where you provide the highest level of service that people can trust and rely on, will help you and your salon to become an important part of the community. A personalized experience, getting to know your customers, and combining it with advanced beauty techniques and procedures – is a perfect plan that might work.
Always remember: when it comes to personal treatments that affect our appearance, each and every one of us feels the need to put our trust in a business and in a person. If you provide exceptional customer service, a unique experience, and services that are reasonably priced – be sure that the good word about you will be spread to others in the local area and even wider.
When you own a beauty or cosmetics business, it is your main duty to provide an individual customer experience that sets you apart from your competitors. Having a light talk with customers, giving them a personalized consultation, finding out the exact reason for their problem or issue – will definitely send you multiple referrals making other people want your service.
!!! If a customer has a positive experience in any kind of business, especially in the beauty industry, you can be confident that his/her closest circle of friends will also become your customer.
1.You can offer each customer instructions on how to use the cosmetics product;
2. You can provide individual consultation on their skin type/hair type etc;
3. You can create a personalized customer experience by making people feel comfortable, offering them something to drink and eat – like coffee and cookie;
It doesn’t just show that you care, but it also shows that you have the experience and expertise to provide high-quality service because all customers value one thing – genuine advice and a feeling that you are truly listening to them.
If you own any beauty or cosmetics business, you can easily target certain niches. As long as you are planning to gain different clients and all of them have different issues and different needs, you can easily launch numerous options for your clients. For example, you can launch make-up and skincare procedures for people who are allergic to certain ingredients, that are vegan or sensitive to the sun. By doing this, you are creating a brand that people will remember when they need specific cosmetics products or one they can recommend to friends who have similar issues finding the right cosmetics.
Social media is now an essential part of our life. Modern consumers of different ages turn to their social networks for everything from beauty tips and product recommendations to makeup tutorials and online purchases. When it comes to choosing which products to buy, flashy ads and swatches no longer hold the influence they once did. Guess where they are looking for other beauty routine procedures – right, in social networks. The sooner you start your own business-page – the sooner you will get more and more clients for your beauty business.
Do you know what are the three main points in the real estate industry? It’s location, location, location.
The same principle works here. If you choose a location in a place with good traffic you can for sure work with clients that have made a spontaneous decision to have an appointment in a beauty center.
Many customers can make a last-minute haircut or eyebrow wax decision whereas a location on a busy high street or in a bustling shopping center will lead them to you. Yes, it can cost more money for the rent and paying more money to cover the premise’s bills, but you’ll probably make up for it with the passing trade you’ll attract.
And yet again. It all depends on you – once you provide great customer service, your salon will always be full of happy customers.
Do you have any proves that I, or this guy or anybody else should choose your beauty center among others? What makes you so special and so professional that a client will make a definite decision to go to you. In a way, it also depends on your social media, on how often, and how creative you are in this sphere. In general, there are several ways: product packing, live demonstrations, before and after photos/videos, an offline demonstration in your beauty center, on your website, in adverts, and on social media the difference your products can make. For instance, some high street make-up brands have a display with their different types of mascaras and a picture of how each one will look on the eyelashes. You can use your free space as a window shopper where you can display various beauty products.
Running a hair, beauty, or cosmetics business has lots of advantages and one of the biggest benefits is that you can easily offer mobile services to your clients. What for? Not only you can provide services but also you can sell various beauty products. A mobile app or website or social network can help you with this. It also gives you more flexibility than just operating a salon. You can work around the globe. Being able to fit your services around your customers’ hectic lives should help to build your professional relationships and increase loyalty to your brand.
In the beauty industry, you can help people look and feel good about themselves every day. Owning your own hair business is incredibly rewarding; your customers can walk out feeling like a completely new person with their fresh ‘do’. Lots of people have low self-esteem, and a trip to the salon where they can be pampered can help to feel happier and more confident.
So what do you think now? Are you ready to start your own hair, beauty, or cosmetics business?
Do you find it tempting to dive into the world of beauty?
PMU & Beauty courses
to start your way to your own Beauty Business.